Tapfire specializes in designing
sustainability programs to fit your company and culture. We
recognize that one size does
not fit all
. Sustainability
initiatives can be very quick to undertake, yielding immediate
financial benefits, or more complex with a longer payback
period.
At
Tapfire we listen to you first to understand your
goals. Then we’ll create a program in collaboration with
the appropriate stakeholder team.
Our services include:
Sustainability
Assessments and Strategies
Program
Implementation and Measurement
Employee
Training
Marketing,
Branding, and Public Relations
Speaking
Engagements and Interviews
Sustainability Assessments and Strategies
Understanding
where your company is now, and where you want to be, sets
the foundation for a successful project. Tapfire will conduct
a brief or thorough assessment to fit your budget, including:
- a
strategic visioning and planning process that starts with
the end point in mind
- management,
employee, and external stakeholder assessments that uncover
opportunities and obstacles
- partner
tools that enable you to (1) visually map your strategic
objectives, identify best practices, and gain consensus
through transparent communication, (2) track raw material
inputs and outputs, and develop environmental performance
indicators
Program Implementation and Measurement
Unlike
consulting companies that create a plan and then walk away,
we will also define project metrics, and then implement and evaluate your initiatives. We will facilitate:
- Energy,
water, and materials audits and efficiency recommendations
- Greenhouse
gas inventories, reporting metrics, and protocols
- Renewable
energy evaluations, including offsets
- Recycling
programs
- Waste
management programs
- Environmental
Management Systems (EMS), e.g. ISO 14001, TQMS
- Product
take-back programs, including electronic waste management
- Leadership
in Energy and Environmental Design (LEED) certifications
- Life
Cycle Analysis (LCA)
- Cradle-to-Cradle
evaluations and certifications
- Sustainability/Environmental/Corporate
Social Responsibility (CSR) Reporting
- Green
business certifications
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Employee Training
Behavior
change does not happen on its own, but through a repeated
effort of providing information that is tangible and relevant
to stakeholders. Tapfire will develop content and tools
to engage stakeholders during initial and on-going learning.
We will create a program that includes:
- On-demand,
web-based training modules
- Instructor-led
live or distance training sessions
- On-going
performance support systems
Marketing, Branding, and Public Relations
A
key component of any successful initiative is communicating
successes and challenges to appropriate audiences. We will
work with you to develop the right messaging as part of
an overall internal and external communication campaign.
Companies that act in a responsible way have the opportunity to enhance their brands. A growing segment
of consumers, referred to as the LOHAS
(Lifestyles of Health and Sustainability) demographic, gives $208
billion of business to US companies that operate in
a socially and environmentally responsible way. Tapfire
has experts who will help
you take advantage of this branding opportunity.
Tapfire
understands how this LOHAS demographic responds to positive
and negative company news, and we will craft the appropriate
public relations response. We recognize that companies that
hold themselves to a higher standard of governance and transparency
are able to weather “storms” more successfully than those
that are less forthcoming.
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Speaking Engagements and Interviews
Steve Attinger
has spoken on sustainability, or advised management, at
numerous companies and other venues.
- Companies:
Adobe, Agilent, Applied Materials, Dolby, eBay, EORM,
Genentech, HP, Stone Yamashita Partners, Sun Microsystems,
Symantec
- Cities:
Sunnyvale
- Conferences:
Innovating Social Change (2007), Net Impact (2005), Cradle-to-Cradle (2005)
- Radio:
Carbon Emissions and Markets (KFNN), Carbon Offsets (KINF)
- Universities:
San Jose State University, Stanford University, University
of San Francisco
- Non-Profits:
Acterra, Palo Alto Chamber of Commerce
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